Acts Of Blood Was Focused On Going Viral Well Before Geoff Keighley Got Involved

Fajrul, creator of Acts of Blood shared more about his specific strategy in marketing an indie game- focusing on what can go viral. 

While many people know the game for its trailer at Summer Game Fest, his strategy didn't hinge on a sudden boost by Geoff Keighley- that was simply the result of the strategy he already had in place. 

"What came first was the viral video", he says. "I think Geoff knew our game from the viral video. So I think he's kind of chronically online. I think one time he saw our video and he thought he'll be interested if he can show it at his event. So I think that's how he contacted us."

Sure enough, the email from Geoff reads almost suspiciously with how cavalier Keighley is. He'd cut straight to the chase, with the email being phrased similar to "Love your stuff, how would you like to showcase your game with us".

The Acts of Blood Marketing Strategy

But how did Fajrul position himself in a way where one of gaming's biggest personalities would reach out to him? He says the play was literally just focusing on a simple message for the community to latch on to. 

"We try to identify what is the unique things about our game. So I came up with this keyword about our game is “we can use anything to defeat an enemy.” ", he says. 

"For example, one of our content is about using the firearms to swing and throw at the enemies instead of just shooting it, and that's how our first viral video started. It gained around 4K likes and almost a million views". 

"And then we do another viral video. The last one is showing people the ability of the main character to kick the door. Instead of just opening it normally. And then the door will knock down the enemy from the other side. And that video gained around 22 likes on social media. Even more than before". 

It's important to note that this strategy isn't just about chasing Twitter clout. This appeal had tangible effects on Acts of Blood, the kind publishers take note of:

"We actually gained a conversion to wishlist on our Steam page. So each time we got a viral video, the wishlist gain is at its peak. And until now it gains constantly around 600 wishlist gain every day". 

"So yeah, now in total we get around 180K wishlists on Steam. In just a year since the game is announced and we made a Steam page. So yeah, I think it will work if you are consistent on social media and being distinctive. So you also have to make your game distinctive compared to other games", he says.