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Excitement Builds for gamescom asia x Thailand Game Show this October
Thailand is the Official Partner Country of gamescom 2025, with a Country Pavilion to Showcase Thriving Thai Games Industry at the World’s Largest Gaming Event in Cologne Thailand’s strong showing at gamescom paves the way for gamescom asia x Thailand Game Show in Bangkok Bangkok, Thailand, 2 April 2025 — Thailand will take centre [...]
Thailand is the Official Partner Country of gamescom 2025, with a Country Pavilion to Showcase Thriving Thai Games Industry at the World's Largest Gaming Event in Cologne
- Thailand's strong showing at gamescom paves the way for gamescom asia x Thailand Game Show in Bangkok
Bangkok, Thailand, 2 April 2025 — Thailand will take centre stage at gamescom 2025, the world's largest gaming event, as the Official Partner Country, a powerful move that underscores the nation's commitment to becoming a regional and global gaming powerhouse.
This strategic partnership between the organisers of gamescom and the Thai government not only highlights Thailand's growing influence in the global gaming industry but also sets the stage for the inaugural gamescom asia x Thailand Game Show, taking place in Bangkok this 16-19 October 2025. As the only Asian edition of gamescom, the Bangkok event will benefit from the global spotlight created by Thailand's presence in Cologne.
As part of the partnership, Thailand will host a dedicated country pavilion at gamescom 2025, showcasing its thriving game development community, world class creative talent, and fast-growing digital economy. The country's presence in Cologne aims to attract international publishers, studios, investors, and media ahead of gamescom asia's debut on Thai soil with gamescom asia x Thailand Game Show.
gamescom asia x Thailand Game Show will feature both an entertainment area (B2C) and a business area (B2B) exhibition with a combined event area of 30,000 sqm, a 40 per cent increase in space compared to the previous editions. The entertainment area will feature industry heavyweights, gaming hardware, non-endemic brands as well as indie developers. The show will bring back fan favourites like esports, streamer challenges and the cosplay competition. Within the business area, the industry conference and its supporting programs, invest circle and the pitch competition will take centre stage, whilst country pavilions and indie developers will showcase their latest games to publishers and investors.
Thailand is the 19th largest gaming market globally, among the top 10 gaming markets in Asia, and among the 3 fastest growing in Asia. It is also the 2nd largest and fastest growing gaming market in Southeast Asia by revenue with a value of approximately USD 1.3 Billion. With around 32 million gamers representing 47 per cent of Thailand's population, gaming is an integral part of its lifestyle. A flourishing indie scene has led to innovative game designs and increased diversity in gaming content too with a growing number of independent game developers supported by Thailand's government initiatives and incubators.
"Thailand being named the Official Country Partner at gamescom 2025 is more than symbolic — it is strategic. This partnership gives global industry leaders a preview of what to expect from gamescom asia x Thailand Game Show in Bangkok, and reinforces Thailand's potential as a regional hub for gaming and digital entertainment." said the organisers of gamescom asia x Thailand Game Show: Mathias Kuepper, Managing Director and VP of Asia Pacific at Koelnmesse Pte Ltd, Pongsuk Hiranprueck, CEO of Show No Limit and Winradit Kolasastraseni, President – Digital Media at True Digital Group Co., LTD.
"We are proud to represent Thailand on the global stage at gamescom 2025," said Assist. Prof. Dr. Nuttapon Nimmanphatcharin, President/CEO of the Digital Economy Promotion Agency (depa) "This milestone partnership is also about creating momentum for gamescom asia x Thailand Game Show in Bangkok, and accelerating the growth of our gaming industry through international collaboration."
"Thailand's participation as gamescom's partner country is a launchpad," said Sunanta Kangvalkulkij, Director-General at the Department of International Trade Promotion (DITP) "It is our chance to showcase Thai innovation, creativity, and investment potential — and to invite the world to join us later this year at gamescom asia x Thailand Game Show in Bangkok."
With strong government backing, a booming local market, and a rapidly growing ecosystem of studios and developers, Thailand is fast becoming a major player in Southeast Asia's gaming sector. The country's dual role — as partner at gamescom and host of gamescom asia x Thailand Game Show — uniquely positions it to lead the next wave of industry growth in the region.
About gamescom asia x Thailand Game Show
gamescom asia x Thailand Game Show is the merger of the two powerhouse events: gamescom asia and Thailand Game Show. It is a showcase for newly launched games, the premier platform for Asian game developers to explore
partnerships globally, and a hub for international publishers who are looking for the next big thing in games. With the business area, the entertainment area, and the industry conference, the event covers the entire diversity of the games culture. gamescom asia is organised by Koelnmesse Pte Ltd, Show No Limit and Online Station and is supported by game – the German Games Industry Association.
About gamescom
gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. In 2025, gamescom will take place in Cologne and online from Tuesday, August 20, to Sunday, August 24. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.
About game – The German Games Industry Association
We are the association of the German games industry. Our members represent the entire video game ecosystem, from development studios and publishers to esports event organisers, educational institutions and other related entities. We are co-organisers of gamescom, the world's biggest event for video games. We are a shareholder in the Entertainment Software Self-Regulation Body (USK), the Foundation for Digital Games Culture, the esports player foundation, game events and the collecting society VHG, as well as co-host of the German Computer Game Awards. Serving as a central point of contact for media, as well as political and social institutions, we provide comprehensive expertise in areas including market development, game culture and media literacy, and address any inquiries or concerns. Together we are making Germany the heart of gaming worldwide. With games, we enrich the lives of all people.
Koelnmesse – industry trade fairs for the gaming sector
Koelnmesse is an international leader in organising trade fairs in the gaming and entertainment segments. Hosted at the trade fairgrounds in Cologne, Germany, gamescom is the world's largest event for computer and video games and Europe's largest business platform for the games industry. gamescom brings together passionate gamers, business visitors, and exhibitors from across the world with a highly effective approach – in person at the venue and digitally from anywhere in the world. This makes gamescom the premier B2C, B2B, and B2G gaming event. In addition to the event at its Cologne headquarters, Koelnmesse is strategically expanding its portfolio internationally: In Southeast Asia, gamescom asia x Thailand Game Show provides an additional powerful industry platform for the rapidly growing Asia Pacific games market, comprehensively combining supply and demand. For Brazil and Latin America, gamescom latam is a major new event designed to stimulate dynamic growth in this market.
About Show No Limit
Show No Limit is an event organizer based in Bangkok, Thailand, collaborated with Online Station – Thailand's leading gaming and influencer network under True Corporation – to co-organise the Thailand Game Show, the biggest game exhibition in Thailand. It is also the company behind the success of "BT
beartai." a leading tech media in Thailand.
About Online Station
Thailand's leading gaming and influencer network under True Corporation. It partners with top creators across YouTube and other major social platforms, offering digital media and marketing solutions. The company specialises in gaming, entertainment, lifestyle and sport content, helping brands connect with audiences through data-driven influencer and experiential marketing. It is also a long-standing gaming media that has been with Thai gamers for many years, delivering straightforward and easy-to-understand gaming news while also covering updates in the world of comics and animation.
The Next Events:
gamescom latam, São Paulo, Brazil, 30 April – 4 May 2025
gamescom, Cologne, Germany, 20 – 24 August 2025
gamescom asia x Thailand Game Show, Bangkok, Thailand, 16 – 19 October 2025
gamescom asia x Thailand Game Show on Facebook:
https://www.facebook.com/asia.gamescom
https://www.facebook.com/thailandgameshow
gamescom asia x Thailand Game Show on X:
https://x.com/gamescomasia
gamescom asia x Thailand Game Show on LinkedIn:
https://www.linkedin.com/showcase/gamescom-asia
gamescom asia x Thailand Game Show on Instagram:
https://www.instagram.com/gamescomasia
gamescom asia x Thailand Game Show on YouTube:
https://www.youtube.com/@gamescomasia
https://www.youtube.com/c/ThailandGameShow
gamescom asia x Thailand Game Show on TikTok:
https://www.tiktok.com/@gamescomasia