Smile Fest 2025 Is Coming For My Wallet With All These Cool Figures

Picture it: you just told yourself you don't need new figures, and that you've got plenty of shelf space. And then- Smile Fest 2025 comes along, here to update you on all the upcoming figures from Good Smile Company in production.

Our team was on-site at Smile Fest 2025, and we've got the skinny on some of the hottest figures– from cultural mainstays like Hatsune Miku to even newer entries like NIKKE: Goddess of Victory.

Smile Fest 2025 Figures

Pop Up Parade

As the premier line between affordability and quality, Pop Up Parades are excellent choices for people looking for Non-scale figures. Smile Fest 2025 in particular had a large selection of Pop UP Parades, from recent anime like Gushing over Magical Girls to vocaloid Kasane Teto to even more classic anime, like Cardcaptor Sakura and Berserk.

Nendoroid

Probably one of the first things that come to mind when you hear Good Smile Company, the Nendoroid celebrates its 20th anniversary next year- bringing adorable chibi-style designs of popular characters from across anime and games over multiple decades.

To celebrate two decades of Nendoroid, they had a massive wall with every Nendoroid released- here to gaze at you and your still viable bank account.

Additionally, some new products were also on display, including a host of Hatsune Miku nendoroids for that growing collection of everyone's favorite vocaloid.

Scale Figures

The crowning glory of any anime fan's collection, scale figures are up the scale in complexity, size and even designs. From companies like FREE-ing who specialize in bunny girls to IPs like Nier Automata, a lot of shelves just got their centrepiece at Smile Fest 2025.

They even had some scale figures based on special illustrators, with special LCD screens to show the source of these figures dynamically moving with Live2D.

Hololive

Of course, everyone's favorite Vtuber company had plenty of figures on display, with Pop Up Parade figures for Sakura Miko, Laplus Darkness and more proudly on display for all to see.

Figure shows like this are always great for collectors- you never realize how badly you need a Skull Knight for your shelf until you see it in person. Similarly, some figures like FREE-ing's bunny suit Ryuko from Kill La Kill have been hotly anticipated- it's great to see a painted prototype of it.